PharmaFT and the Bio-Tech marketplace

At PharmaFT we understand the pressures, but also the opportunities presented within this exciting and growth-focused sector. The Bio-Tech sector continues to re-invent ways to stay connected and deliver enhanced patient care.

We understand that in order to gain and retain the advantage, there is also a need to deliver not only world-class sales performance but to take a more strategic and value-based approach to meeting the demands of this dynamic marketplace.

We observe our clients managing a mindset shift of not only their internal teams that support sales performance but managing a mindset of the customer too. There is a realization of the need to manage, drive and improve customer expectations and moving away from a transactional approach to customer engagement and towards a more inclusive and engaging customer experience.

Of course, traditional sales calls and the quality of these across a broad range of customers are still pivotal but as customer expectations change and the business environment becomes increasingly competitive, there is a recognized need to build sales team and organizational capability across key areas that make the difference.

Value-Based Selling

Understanding and reinforcing the reasons why your offer is valuable to the payer or customer. Value-Based Selling leads the conversation away from cost and towards the 'value' for the customer and ultimately, the patient.

Redefining Market Access

Gaining leverage in both an established and emerging marketplace takes a concerted effort. Differentiation is key as is a great understanding of the marketplace dynamics and evidence required.

Tendering and Negotiating

Determining 'value' through the customers' lens will help formulate tendering and negotiation variables that will deliver win's for the customer, for your organisation and for the patient.

Competitive Account Management

Moving the conversation from a cost-based discussion to a partnership and co-creation of value is critical in Bio-Tech. Easily mistaken as a commodity, taking a strategic approach to important customer relationships ensures a level of competitiveness often saved for big Pharma.

Leadership and Coaching

Moving the organisation towards account management or value-based selling requires effort from the leadership. It also requires consistent, high-quality coaching and re-enforcement of the principles.

Commercial Excellence in Bio-Tech

Connecting to the aims and aspirations of the wider organisation will assist in leveraging the entire business, it's knowledge and capabilities and will help in steering the business towards future growth and sustainability.

PharmaFT, assisting the Bio-Technology industry to revolutionise the competitive landscape across differing market archetypes.
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Having a partner we can trust to deliver world-class sales training and leadership coaching is critical to our organization. PharmaFT has the experience and knowledge of our industry that sets them apart.

In order to adapt towards an evolving healthcare business environment, we need to recognize the need for continual knowledge, skills and ability development. Building capability to meet the demands of the Global, Regional and Local marketplace is essential if we are to keep one step ahead of the competition.

It was immediately apparent that PharmaFT were different. Their knowledge and personal service quickly developed the relationship and only after a short time, there was a level of trust and support we’ve not experienced before.

Working with PharmaFT has enabled us to work more collaboratively as a team. We thank the team for their support and although they are an external agency, they are also a really valuable and appreciated resource.

Discover more about PharmaFT and the value we can create together, contact us now