Never before has there been such a diverse, dynamic and challenging Healthcare marketplace. The past few years have seen an emergence of a new set of stakeholders, often non-clinical, that have a direct impact on the way we do business. Couple this with the ‘new virtual world’, forced upon us by the COVID-19 pandemic, and we arrive at a unique set of circumstances where only the strong will survive.
Even before COVID-19 and the need for virtual customer interactions, access challenges for customer-facing Healthcare sales professionals were increasing exponentially.
As we know, the customer’s world is ever-changing but so is our own. Whilst the industry tries to flex and adapt, the customer is experiencing an evolution that is unprecedented. Unfortunately, although most organisations talk of business agility, this is not often the case.